This acquisition highlights a growing trend of consolidation within the iGaming industry, where major players are focusing on strategic acquisitions to strengthen their market positions. By integrating Casino.guru’s extensive database and expertise, Legends is set to enhance its offerings for both players and operators. This move is reminiscent of Catena Media’s EUR 45 million sale of AskGamblers and associated brands to Gaming Innovation Group (GiG) in late 2022. That transaction saw Catena Media divesting key assets, including AskGamblers, JohnSlots, and NewCasinos, to focus on high-growth markets in North America. The deal underscored the strategic realignment of companies looking to streamline their portfolios and concentrate on core markets. As with Catena Media’s sale, Legends’ acquisition of Casino.guru reflects the ongoing transformation of the iGaming industry, where companies are rethinking their strategies to optimize growth opportunities instead of building it organic. No official statements on the Legends / Casino.guru deal have been made yet. Casino.guru, respected for its transparency and player advocacy, is a valuable addition to Legends’ portfolio, which already includes the globally recognized Casino.org and many other strong brands.